conversion - The Ad Blog

Abandoned Cart Email Sequences That Recover 20%+

The global cart abandonment rate sits at 70.22% in 2025. The 70.22% rate is the baseline according to Baymard data cross-checked with other trackers. Abandoned-cart emails outperform standard emails in open rates, averaging 41-45% and […]

Online Advertising

Online Ads Win: Higher Conversion Rates Today vs. Physical Ads

Juliana Moreau

Today’s question is not theoretical. It is a practical decision for every marketing team: which channel converts better, physical advertising or online ads, and by how much? From my point of view, the numbers are […]

Content Marketing

Inbound Marketing Conversion: 5 Practical Tactics Today

Juliana Moreau

On October 20, 2025, the environment shows inbound drives more leads, lowers cost per lead, and lifts site conversions when the funnel is improved with precision. I’ve spent years watching campaigns go live, test, fail, […]

Email Marketing

Email Marketing ROI Benchmarks for Small Biz (2025)

Juliana Moreau

You want money out of emails? Here’s the straight line. For every $1 you spend on email, you’re seeing about $36 back. That’s 3600% ROI. This isn’t hocus pocus. It’s a pattern small businesses hit […]