Events and News

Nostalgia is a powerful emotion that can evoke happy and positive memories in people. It is a feeling that makes us feel warm and comforted, and can make us long… 

In today’s world, where market competition is increasingly fierce, companies are constantly looking for innovative ways to attract and retain customers. One strategy that has gained popularity in recent years… 

Emotional marketing is a strategy that seeks to establish deeper and more lasting connections between brands and their consumers by appealing to their fundamental human emotions and needs. Rather than… 

From the industrial revolution to the digital age in which we live, the way we approach customers has undergone dramatic transformations. While the fundamental core of marketing – understanding and… 

Today’s companies cannot simply rely on having a good product or service, they also need to build a strong brand that resonates with their customers and stands out from the… 

Sales Marketing, as a concept, represents the convergence of two traditional fields: sales and marketing. This term refers to the strategies, tactics and techniques that a company uses to sell… 

Product marketingis a critical facet of marketing in general, dealing with how companies promote and sell their products to consumers. This area of marketing focuses on the development and promotion… 

The transition from Web1 to Web2 was a revolutionary milestone. This evolution brought with it an unprecedented wave of interactivity, transforming users from mere spectators to active content creators. Now,… 

In the digital era in which we live, with a highly competitive and constantly changing market environment, marketing has become more important than ever. In this context, the figure of… 

In the digital era, influencers have become key figures in the marketing world. These individuals have amassed a large following on social media platforms such as Instagram, YouTube, TikTok and…