Branding - The Ad Blog

Storydoing vs Storytelling: Evolution, Similarities, Differences in Campaigns

I start with a truth. Storytelling connects with feelings. Storydoing makes people act. The shift is real. Authenticity matters. Nielsen shows trust comes from word-of-mouth and recommendations. That helps storytelling (but it helps storydoing more). […]

Marketing Campaings

Jeep partners with Paramount for Mission Impossible campaign

Juliana Moreau

Jeep is teaming up with Paramount Pictures for a new marketing push tied to the upcoming “Mission: Impossible – The Final Reckoning.” And let’s move on — this is Jeep’s first involvement with the franchise, […]

Marketing Campaings

Pepsi’s BBQ Campaign Shows How Brands Infiltrate Summer Grilling

Juliana Moreau

Pepsi’s “Grilling Deserves Pepsi: BBQ Crashers” campaign is out in full force, aiming to position Pepsi as the go-to beverage for summer barbecues across the U.S. And let’s move on, the campaign’s core idea is […]

Marketing Campaings

URI License Plate Campaign Boosts School Pride

Juliana Moreau

Alright, I’m stoked to bring you this quick update: the University of Rhode Island just launched a new license plate initiative, and it’s got some interesting marketing angles worth discussing. Here’s what’s happening and why […]

Marketing Campaings

Hawaiian Tropic’s Tana Sutra Campaign Uses Alix Earle

Juliana Moreau

Hawaiian Tropic’s “Tana Sutra” campaign leverages humor, cultural nods, and multi-channel storytelling to engage younger audiences effectively. Partnering with influencer Alix Earle boosts credibility and reach, making the campaign more memorable and shareable. Success depends […]