analytics - The Ad Blog

Abandoned Cart Email Sequences That Recover 20%+

The global cart abandonment rate sits at 70.22% in 2025. The 70.22% rate is the baseline according to Baymard data cross-checked with other trackers. Abandoned-cart emails outperform standard emails in open rates, averaging 41-45% and […]

Online Advertising

Online Ads Win: Higher Conversion Rates Today vs. Physical Ads

Juliana Moreau

Today’s question is not theoretical. It is a practical decision for every marketing team: which channel converts better, physical advertising or online ads, and by how much? From my point of view, the numbers are […]

Events and News

Upcoming Digital Marketing Bootcamp: AMA on AI Content, SEO, Analytics

Juliana Moreau

The AMA Digital Marketing Bootcamp is October 7-8, 2025, from 12:30 to 4:00 PM CT each day. This online event targets marketers cross the U.S. and beyond, focusing on AI content, SEO, and GA4 (Google […]