Marketing

Email Marketing ROI Benchmarks for Small Biz (2025)

You want money out of emails? Here’s the straight line. For every $1 you spend on email, you’re seeing about $36 back. That’s 3600% ROI. This isn’t hocus pocus. It’s a pattern small businesses hit […]

Marketing Campaings

CHPG’s Eco-Friendly Maternity Kits: A Green Campaign for New Parents

Juliana Moreau

I’m watching hospitals adopt sustainable practices. CHPG in Monaco implemented this in a way that seems achievable for U.S. hospitals. They rolled out eco-friendly maternity kits in July 2025 as part of a broader sustainability […]

Marketing Campaings

Carat UK Takes Gold and Bronze in The Drum Adwards Marketing EMEA for Tackling Funeral Taboos with Co-op’s Celebrity Send Off

Juliana Moreau

Alright, let’s dive right into it. Carat UK’s recent triumph at The Drum Marketing Awards EMEA 2025 isn’t just a shiny trophy on their shelf; it’s a testament to how bold and strategic brands can […]

Marketing Campaings

Market 32 and Price Chopper’s “Fill a Glass with Hope” Campaign

Juliana Moreau

Let’s be honest—every year, countless campaigns pop up claiming to do good, but how many actually move the needle? Well, this one, “Fill a Glass with Hope,” from Market 32 and Price Chopper, is aiming […]

Email Marketing

Email marketing for coaches – Tips and practical examples for coaching professionals

Juliana Moreau

If you’re a coach trying to grow your business in 2025, email marketing for coaches remains one of the best tools—if you know how to use it right. Sure, social media is flashy, but email […]

Marketing

Gender segmentation in marketing drives sales and loyalty

Juliana Moreau

Gender segmentation in marketing is one of those classic tricks brands use to target audiences more precisely. Why do they bother? Well, because men and women often have different preferences, behaviors, and buying habits. On […]

Marketing Campaings

STIHL’s Made for America Campaign Sparks Questions

Juliana Moreau

And let’s move on, because STIHL just launched its “Made for America” campaign in April 2022, aiming to emphasize its commitment to U.S. manufacturing. They want us to believe that a good chunk of their […]

Marketing Campaings

Dreamies Treats’ 3D Billboard Activation Takes Over London

Juliana Moreau

And let’s move on. Recently, Dreamies, that cheeky cat treat brand owned by Mars, launched a campaign that’s turning heads across London. They installed these gigantic fiberglass cats climbing billboards, draining pipes, and rooftops—basically, they […]

Marketing Campaings

LPL Financial’s “What If You Could” Campaign Breaks Ground

Juliana Moreau

LPL Financial just launched its biggest national marketing effort ever with the campaign “What If You Could,” starring Anna Kendrick. And let’s move on, this is a major shift for a company that’s been mostly […]

Content Marketing

Email Marketing

Marketing Campaings

SEO

Email Marketing ROI Benchmarks for Small Biz (2025)

CHPG’s Eco-Friendly Maternity Kits: A Green Campaign for New Parents

Carat UK Takes Gold and Bronze in The Drum Adwards Marketing EMEA for Tackling Funeral Taboos with Co-op’s Celebrity Send Off

Market 32 and Price Chopper’s “Fill a Glass with Hope” Campaign

Email marketing for coaches – Tips and practical examples for coaching professionals

Gender segmentation in marketing drives sales and loyalty

STIHL’s Made for America Campaign Sparks Questions

Dreamies Treats’ 3D Billboard Activation Takes Over London

LPL Financial’s “What If You Could” Campaign Breaks Ground